Search Engine Optimization is an integral part of any successful Drupal website, even if you aren't looking to advertise your business. In most cases, there are many website optimizations that you can make within your own site that can help gain that competitive edge on your SEO competitors. Arbor Web Development has been practicing Drupal SEO for over 5 years, and has helped gain hundreds of top search engine rankings in Google, Bing, and Yahoo in SEO over the years. We have a range of Search Engine Optimization services that we can provide for our clients and they are outlined below.
Keyword Research and Optimization
Knowing what the right keywords are to use for your website is one of the most important aspects of Search Engine Optimization. We have a great understanding on ways to find new, high conversion keywords for your Drupal website, beyond what you might have thought of. Longtail keywords are keywords that are usually over 3 keywords long, and in most cases longtail keywords drive more traffic to websites than their top keywords overall. It may sound like a joke, but searchers are getting smarter with their searches over time, and are becoming more specific with what they are searching for. Don't miss out on valuable website traffic by ignoring the longtail.
Drupal On-site Website Optimization
Most SEOs will tell you that it's all about the links. Links are great, but if you don't optimize your website itself before trying to promote it, you could find yourself spending more time and money than you expect to achieve your goals. There are many websites that provide great information on ways to optimize your website for search engines, and we have followed those standards closely. It is imperative that your content is accessible and understandable by search engines, otherwise your website will be hard to find by potential visitors. We know what modules to use to get your Drupal website's content optimized and accessible as possible to search engines.
Drupal SEO Consulting
SEO is a hard enough concept to understand without throwing Drupal into the mix. It takes time for results, and time equals money. Are you planning to take on your search engine optimization campaign on your own, but aren't sure how to go about it? We have the knowledge to plan your SEO campaign without the hassle of knowing every detail of search engine optimization. We also know what Drupal modules to use and can assist your team on best Drupal SEO practices. Our 5 years of Drupal SEO experience will be able to give your team the knowledge it needs to have a successful, search engine friendly Drupal website.
Drupal Website Analytics
Whenever you focus your efforts on SEO, tracking and reporting are essential to determining your overall success. Without setting up some sort of website analytics tracking program, your efforts will go to waste, as there is no way to determine the sites traffic growth, or how visitors are reaching your site. Arbor Web Development provides professional website analytics services through Google Analytics to make sure you don't miss a beat on your SEO campaign. By setting up goals and reports, you will be able to see what is working and what isn't and cut the fat on your Drupal SEO campaign.